Goal

Main strategic goal of Araltuz company for the nearest future is maintenance of its leading positions in the market of white salt. Company tends to assimilate new segments and sectors of salt and related target markets, where competition is weak or absent. 

In conditions of the rapid growth of competitive environment company managed to create sales system that responds to any market changes promptly and flexibly. 

The following factors facilitated consolidation of the leading positions in target markets as the leading manufacturer and distributor of Araltuz branded salt products: 

  • Consolidation of main product image due to new logo and design,
  • Extension of the range of package types 
  • Extension of the range of extra grade salt production methods 
  • Extension of grind line 
  • Diversification into new markets