Sales channels

Considering the aforementioned goal, company forms its sales policy on the basis of partnership with the most professional dealer companies in their regions. Considering development of sales channels dealership will be gradually replaced with distributor relationships.  

Differentiated approach to the sales channels of white salt led to their division into three groups: warehouse as the main product for wholesale market, basic brand as the main product for stationary retailing, premium grade salt as the main product for large shopping centers, corporate networks, supermarkets and hypermarkets.